“The real-time bidding story is turning into a conversation around real-time buying,” says Joanna O’Connell, Principal Analyst at Forrester Research. Emerging concepts such as private marketplaces and direct deals between buyers and sellers are challenging the traditional scope of RTB thinking. Ad exchanges and RTB are now being viewed as more than just a bid-based, real-time marketplace.
We have teamed up with Tracking202, one of the most popular tracking platforms for marketers, to do a webinar later on this month. This webinar will begin by exploring all the tracking and reporting functionality of Tracking202. We will then transition to how you can stack the odds in your favor by dynamically passing data from SiteScout over to Tracking202.
The presenters will be Nana Gilbert-Baffoe, CEO of Tracking202, and Steve Monti, Director of Sales at SiteScout. After the initial presentation, there will be a live Q+A where our presenters will answer questions from participants about everything from tracking to media buying and more.
You might have heard the news that Google’s AdWords “enhancements” eliminate the option of running mobile and desktop campaigns independently. While embracing a multi-device strategy is important, there is nonetheless value in running device-centric strategies in most cases. Certain campaigns simply perform better on phones, tablets or desktops.
We feel that this distinction is so important, in fact, that we not only allow you to distinguish between web and mobile inventory, but we also filter between standard web viewed over mobile phones, mobile-optimized websites viewed over mobile phones, and mobile apps. Furthermore, you can leverage various levels of transparency, to truly refine your targeting capabilities. This includes:
With over 30 billion mobile impressions available every month (including Google’s DoubleClick mobile inventory through AdX and several other mobile sources like MoPub, Nexage, Smaato, OpenX, and The Rubicon Project), SiteScout offers unmatched granularity with massive reach.
So, if your next campaign needs to be mobile- or web-only, or if you need the ability to control and optimize your own campaigns in the most transparent manner, create it on SiteScout RTB.
As you all know by now, we believe in giving marketers the most powerful tools possible. Which is why we’ve added some serious enhancements to our retargeting system, in the easiest way we could imagine.
Copying and pasting a snippet of retargeting code into landing pages and websites isn’t always easy, or even possible. Which is why we are introducing our newest feature: Audience Capture. This much-needed tool allows you to finally put “clickers” or “purchasers” into your own audience without having to place an external script within your page code.
With the new Audience Capture feature, you now have the ability to capture users based on the actions they take. You can find this new feature at the bottom of the Campaign Basics tab when creating or editing a campaign.
The RTB Zeitgeist is a new feature that we are producing on a bi-weekly basis to help keep everyone informed on the latest in real-time bidding (RTB) news. We know it’s not easy to stay on top of such a fast-moving industry, so we’ve decided to boil it down to the most interesting pieces from across the web.
We like to keep everyone in the loop on what’s new here at SiteScout, and since this is just a quick update, let’s just dive right into it.
Since the launch of our Demographic Targeting feature back in December, we have significantly increased our reach across all of our exchange partners. Furthermore, we’ve made significant improvements to our cookie-matching process, which has resulted in even greater reach and volume. If you tested out Demographic Targeting over the last 2 months and weren’t seeing much volume with it, we highly recommend trying it out again. In addition to these enhancements, we will be announcing additional data segments from multiple data sources over the next few weeks, so stay tuned!
Campaign Optimization with Matt Sauls
Due to the overwhelmingly positive feedback from our last webinar, we’ve decided to continue with our monthly webinar series. We polled the attendees from the last webinar to gauge what topic was of most interest to you, the users, and Campaign Optimization was by far the clear winner. With that in mind, we have decided that the next webinar will be roughly two weeks from now, towards the end of January. Full details can be found below.
During this webinar, Matt will cover all the standard methodology for optimizing campaigns on the SiteScout platform. This methodology will cover everything from optimizing creatives, placements, sites, and overall campaigns. Matt will use real-life campaigns to demonstrate the optimization process and the general thought process behind his decision making. After the presentation, there will be a Q+A period where Matt will be answering questions from webinar attendees.
Happy New Year!
When you are dealing with real-time bidding and reporting, you don’t want to be tied down to your computer to monitor your campaigns.
That’s why we are very happy to announce the beta release of our new mobile user interface for the SiteScout RTB platform!
Basic Training with Matt Sauls
We have been receiving loads of positive feedback from our last webinar, and a number of advertisers have asked us to put them on more frequently. As a result, we’ve decided to squeeze in one last webinar before the end of 2012.
Later this week, you’ll have an opportunity to learn the fundamentals of real-time bidding (RTB) with our own Matt Sauls. During this webinar, Matt will cover all the basics of RTB-based media buying on the SiteScout platform. After his presentation, there will be a Q+A period where Matt will be answering questions from webinar attendees. You won’t want to miss this first of many training sessions!
Demographic targeting now available!
Advertisers have been asking for the ability to target their display ad campaigns by demographic for a long time now. The demand has been coming from advertisers of all types: performance marketers, merchants, startups and everyone in between.
It’s taken a while to iron everything out, but we are very excited to finally announce the addition of demographic targeting to the system! Our initial demographic data provider is Lotame, but we plan to expand our list of data providers as we move forward into the new year.
We soft-launched this powerful new targeting feature a couple of weeks ago and the response has been very positive from users. We would now like to go through all the details of demographic targeting, from how it works, to costs and best practices.
Dec 5: MixRank + SiteScout
We have partnered up with MixRank, one of the most popular advertising research tools, to do a webinar in early December. This webinar will cover the research process of running a display campaign using an example vertical. We will go in depth and find successful creatives from existing advertisers, along with a list of placements that have a high likelihood of performing well.
From there we’ll go into the campaign creation process and go through several campaign strategies that we can use with the intelligence gathered in the research phase. We’ll also cover methods for segmenting your campaigns to discover the best performing targeting combinations.
After the initial presentation, there will be a live Q+A where our presenters will answer questions from participants.
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