SiteScout RTB Update: Introducing Video!

by Ratko Vidakovic on March 4, 2014 · 3 comments

Today we are thrilled to announce the addition of video campaigns to the SiteScout RTB platform! Video campaigns are a whole new format that we are proud to introduce as an exclusive part of our new user interface. In other words, our old interface will not be supporting video campaigns.

For you, this is big news. Very much like when we first launched mobile. Today, mobile is one of the most widely used targeting features on the platform, and we expect video to become just as popular.

New Targeting

Video inventory will consist of pre-roll, mid-roll, and post-roll placements. When creating a video campaign, these roll positions are now a unique targeting feature:

Moreover, the same targeting features that have been hallmarks of the platform, like audience and contextual targeting, will all be available to overlay on video campaigns, giving you the same level of efficiency and effectiveness.

New Creative Options

When creating video campaigns, there are now new options and requirements when it comes to adding your ads.

If uploading a video, the minimum requirements are as follows:

  • Ad size: Minimum height of 144 pixels
  • Supported ratios: 16:10, 16×9, 4:3, and 5:2
  • Supported file types: MP4 only (for now)
  • Max file size: Up to 10 MB

We also support VAST ad server tags, however, you will need approval from an account manager before this feature is enabled for your specific account.

New Inventory Supply

Our initial video inventory suppliers have been fully integrated into the RTB platform, providing you with access to over 15 billion video impressions per month.

Some of the featured inventory that is now available includes:

  • Daily Motion
  • Local.com
  • uStream
  • IDG TechNetwork
  • And more…

We also have more video suppliers in the pipeline, which will be announced in the near future.

Video Price Range

In terms of cost, video inventory is known to be pricier (some estimates put the average price at $10 CPM), which is why we have set the default bid price on video campaigns to $7 CPM. To ensure decent win rates, it’s crucial you bid high enough.

It’s important to note, however, that video ads generally garner higher engagement from visitors, resulting in higher overall impact, which explains the higher demand and pricing.

The Road Ahead

Stay tuned as we roll out more video integrations and features in the near future. For more information, reach out to your account rep, leave a comment below, or email support@sitescout.com.

(P.s. We will also be hosting a webinar in early April if you want to see a live demo and ask questions directly to our staff. Watch out for the announcement!)

{ 3 comments… read them below or add one }

Ankit March 4, 2014 at 6:21 pm

Nice :)

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Jon March 4, 2014 at 7:28 pm

Looks great. Will mobile inventory be available as well for videos?

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Ratko Vidakovic March 5, 2014 at 12:19 am

Thanks Jon.

We do not yet have mobile video inventory, but we are working to support it. Once it’s ready, we will have it from multiple suppliers (MoPub, BrightRoll, etc.) In terms of timing, I’m hoping within the next month or two.

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