Marketers Fear Not: You Can Still Control Your Targeting

by Matt Sauls on February 7, 2013 · 0 comments

You might have heard the news that Google’s AdWords “enhancements” eliminate the option of running mobile and desktop campaigns independently. While embracing a multi-device strategy is important, there is nonetheless value in running device-centric strategies in most cases. Certain campaigns simply perform better on phones, tablets or desktops.

We feel that this distinction is so important, in fact, that we not only allow you to distinguish between web and mobile inventory, but we also filter between standard web viewed over mobile phones, mobile-optimized websites viewed over mobile phones, and mobile apps. Furthermore, you can leverage various levels of transparency, to truly refine your targeting capabilities. This includes:

  • Selecting the mobile site or app on which a campaign will run;
  • Limiting a campaign to a particular carrier (Verizon, T-Mobile, AT&T, etc.);
  • Cherry-picking the device type (iPhone, iPad, Samsung S3, Android, iOS, etc.);
  • Distinguishing between mobile phones and tablets (iPads being highly coveted);
  • And more.

With over 30 billion mobile impressions available every month (including Google’s DoubleClick mobile inventory through AdX and several other mobile sources like MoPub, Nexage, Smaato, OpenX, and The Rubicon Project), SiteScout offers unmatched granularity with massive reach.

So, if your next campaign needs to be mobile- or web-only, or if you need the ability to control and optimize your own campaigns in the most transparent manner, create it on SiteScout RTB.

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