Quite a few things have been happening here lately at SiteScout. There is a lot to share, so we’ll get right into it.
At the same time as our new website launch a few weeks back, we also released an update to our RTB interface. We have received some great feedback from it already, so we hope you like it also. We are also working on some additional design updates to the interface, which will be launched in the near future.
Additional Interface Changes
We have a few new features and fixes that were soft launched last week:
Average CPM Column
Two columns have been removed from the interface – “Estimated Bid” and “Bid Range”. These proved to be confusing and missing for a good portion of our sites and placements. Instead, they have been replaced by the “Average CPM” column, which shows the average cost of traffic for the past 24 hours. This should give a ballpark idea of what price to bid. It should be noted that this is an average for impressions won on the SiteScout platform, and does not reflect the highest or lowest bid price on any given property. In order to win the 1st impression, it’s probably necessary to bid above the average price. Of course, it’s also possible to win traffic by bidding lower than the average price.
New Budgeting Controls
To begin with, we changed the name from “Spend Cap” to “Budgeting”. Many of our users were unfamiliar with the term, so we decided to forgo the industry speak, in favor of more straightforward language. In addition, we made it so that the default settings encourage the use of a daily budget, to help new users from overspending. The platform can deliver a very high volume of traffic, and if someone doesn’t realize that, they can unintentionally blow through their budgets very quickly. We also opted for radio buttons, instead of the drop-down menu we used before, to make the settings more visible.
New Device Targeting Controls
Device Targeting was previously an optional feature. However, it’s such a powerful and useful feature that we decided to make it more prominent and change the design to a more intuitive layout that encourages its use. Furthermore, we’ve changed the default settings so that mobile devices are not selected by default. This prevents web advertisers from paying for mobile traffic that they don’t want.
The following features and integrations will be launched shortly. Expect to hear more details about them very soon.
- Brand Protection
- Even Delivery
- Category Targeting
- PulsePoint Integration
- CasaleX Integration
We have reached a point where we have outgrown our current infrastructure, which has resulted in the delay of many new features and integrations that we want to implement. The good news is that we are doubling our server capacity over the next 2 weeks, which means that you can expect many new features and integrations very shortly!
To explore the changes yourself, log in to your SiteScout RTB account. And, let us know what you think of the changes we have made.
Follow us on Twitter (@sitescout) to stay updated on the latest from our team.