SiteScout AdBuilder Tutorial: Using Geo-Location Macros

by Ratko Vidakovic on April 3, 2012 · 0 comments

One of the most powerful features on the SiteScout RTB platform is the AdBuilder geo-location macro. These macros allow you to dynamically display the viewer’s location (city, region, or country) within banners. The benefits to you are:

  • Increased engagement (higher click-through rates)
  • Increased conversion rates
  • Increased recall (ads are more memorable)

Here is a short 2-minute video tutorial on getting started with this feature:

The following is a list of all the geo macros that you can insert into banner ads:

{CITY} – Displays the name of the visitor’s city
{REGION} – Displays the name of the visitor’s region (province/state)
{COUNTRY} – Displays the visitor’s country name
{REGIONABV} – Displays an abbreviated version of the visitor’s region (e.g., “CA” for California)
{COUNTRYABV} – Displays an abbreviated version of the visitor’s country (e.g., “AU” for Australia)

This is a just a simple – but powerful – example of what’s possible with SiteScout’s AdBuilder. There is much more that can be done, from adding social widgets (like a Twitter button) to fine-tuning your designs with custom CSS. We will cover those in future tutorials!

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