SiteScout RTB Update: Postback Conversions, New Frequency Cap Controls, and Faster Interface

We are excited to announce a few updates that we’ve rolled out to the RTB platform in the past couple of weeks.

1) Postback Conversion Tracking

After much demand, we’ve introduced Postback Conversions to the SiteScout RTB. Using this feature, you can report conversions without using browser cookies.

To do this, we created a new macro to be used in your destination URLs: {POSTBACKID}

Example: http://www.mylandingpage.com/index.php?myparam={POSTBACKID}

The postback macro will translate into a value that refers to a specific user. You are responsible for storing and using this value once a user has clicked on your ad. Append the value to your Postback Conversion URL, which can be found in your Offers tab by selecting an offer, and clicking the “Get Tags” button.

Example: http://clickserv2.sitescout.com/conv/a227ad4326795?pb=f5cdf90e6130d%2Fd097ce3e760e%2F2-575%2F2%2F%2C100.100.250.133 (example value)

A conversion will be counted when this URL is called.

2) New Frequency Capping Controls

We’ve improved the way frequency capping is controlled. You now have the ability to control the level at which your frequency cap operates: per campaign, per site, or per placement (zone).

Per Campaign – Frequency is counted per user, across the entire campaign.
Per Site – Frequency is counted separately for each site in the campaign.
Per Placement – Frequency is counted separately for each zone/placement (e.g., 300×250, above the fold) within each site in the campaign.

Prior to this update, frequency capping operated on a campaign-wide level by default. This limited potential traffic volume for campaigns (with multiple sites selected) by preventing certain sites from getting a fair amount of traffic.

3) Faster Interface

As we mentioned last month, we’ve been working on a new way of storing and fetching statistics which should vastly improve the speed of the user interface. We are happy to announce that the improvements are finally complete and that the interface is now significantly faster!

If you have any questions, please let us know!